News

Getting personal

PCS Macclesfield

With two major brands making the move into delivering a higher level of personalisation; Coca-Cola with its ‘share a coke’ and now Snickers changing its packaging to ‘Hunger Bars’ it appears that the personal touch is even more important than ever in a bid for brands to stand out from the crowd.

Loyalty schemes are a great way to do this, and with a shift in the way traditional schemes operate such as collecting points per pound spent; to the more recent method of providing set discounts on products/brands a customer frequently buys; it just goes to show how seriously retailers are taking the importance of personalisation.

Why stop there?

It’s a well-known fact that people respond better to the personal approach, and what better way to make the most of your loyalty scheme than to personalise each customer’s card. Plastic Card Services (PCS) one of the UK’s leading card manufacturers understands scheme requirements vary enormously from job to job, and as a result offers an extensive range of card personalisation options.

Having custom built premises equipped with the very latest in card personalisation technology PCS are capable of personalising and encoding cards at speeds of up to 30,000 cards per hour.

With card personalisation generally only making up part of a personalised scheme, PCS offer a comprehensive match and mailing service, with both Lake Image and Kirk Rudy camera matching systems used ensuring 100 per cent accuracy. Automatic insertion into either DL or C5 envelope completes the personalisation cycle with additional inserts where required.

Finally, by providing affordable mailing options we allow you to leave all the hard work to us!