Plastic card manufacturer, Plastic Card Services, has been awarded a contract to manufacture 170,500 loyalty cards for the new Hippodrome Casino in Leicester Square.
As part of the contract, PCS has produced two versions of the ‘Friends of the Hippodrome’ card, in red and gold for the different levels of membership. The Hippodrome Casino entertainment complex is aiming to redefine the typical night out for visitors to the West End – providing impressive dining, theatre and bar options in addition to world-class gaming facilities.
Visitors can collect points by using the loyalty cards when making bar, restaurant and theatre ticket purchases, as well as on table games, poker, slots and electronic games. Accrued points can then be redeemed at the bar, restaurant, theatre and cash desk.
Andy Simpson, director at PCS, said: “We have a strong reputation in the gaming industry and are the leading supplier for casino membership and loyalty cards. The Hippodrome is a world renowned venue, with a long history dating back to 1900, so it was great to become part of the story. It has reopened after a £40m investment and the new loyalty scheme will be a real draw for those looking to gain a bit more for their money in West End – whether they want to gamble or not.”